Conceived in the Netherlands in 1987, State of Art has its own evolutionary tale to tell. The stylish casual menswear label we know today emerged out of a very different enterprise – a family business founded in 1936 to manufacture knitted babywear. With enormous success. Just about every Dutch child born before 1980 wore its clothes at some point!
By the late 1970s, increased competition, new fabrics and a lower birth rate had led to a change in demand for baby knitwear.
The manufacturing business, still in the hands of the founding Westerman family, was repurposed to serve an older age group. Production switched to ladies and men’s pullovers, which were marketed under three separate labels.
One of which was State of Art.
Within a few years, production was phased out in favour of design and distribution. At this point, State of Art was proving so successful that the other labels were discontinued. So full attention could be given to developing State of Art into a complete menswear brand.
The first dedicated State of Art Store opened in the Netherlands in 1994.